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BEHAVIORAL COHORTING

BEHAVIORAL COHORTING

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  • Behavioral Cohort allows you to create a custom definition of a group of users based on the events or sequence of events they have performed. We help you to create cohorts based on behavior and properties and see them as a segment in the form of Event Segmentation, Funnel Analysis, and Retention Analysis.

A/B TESTING

A/B TESTING

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  • A/B testing is a method of comparing two versions of a web-page or app to analyze which one performs better. AB testing is essential for statistical analysis is used to determine testing and enables decisions to measure the impact and ensure that every change produces positive results. We help you to achieve multiple winning changes from experiments to demonstrate the measurable improvement of the new experience over the old one.

TAG MANAGEMENT

TAG MANAGEMENT

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  • Tag management can be classified as a basic marketing tool for digital marketers. It is obvious that tag management is not the most enthralling element of marketing but helps you to achieve real-time collection, ownership, and actions on data to capacitate digital marketers, tag management captures the imagination. Measuring agile marketing and tracking with higher accuracy are the main scopes that tag management dwells upon. With the help of a tag management system, code snippets can be inserted that help marketers in a range of activities such as third-party tracking, reporting, analysis, remarketing, conversion tracking, and a lot more. We help you to run campaigns using various channels such as search, mobile, display, email, or different platforms of tracking, can take advantage of having a seamless tag management system in place.

CUSTOMER JOURNEY ANALYSIS

CUSTOMER JOURNEY ANALYSIS

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  • Customer Journey Analysis helps a company to see its products or services that can be mapped and analyzed to design products and services that help customers to achieve their objectives as effectively and efficiently as possible. This sophisticated research helps companies to understand their customers in large quantities and helps them to identify and solve complex patterns. We help you to gain such insights on brand awareness, customer acquisition, influence analytics and customer reaction.
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